Design has a way of evolving with the times. Typefaces reflect different cultures, communities, brands, and organizations, whether through newspaper ads or brand logos. And modern font trends have the capacity to change marketing and advertising campaigns completely.
2022 is set to bring some exciting font trends for a refreshing perspective on the bold and powerful. With a playful mix of unconventional and clean fonts, 2021 font trends have showcased many interesting characters. Want to know what’s coming next? In this blog, we’ll cover the top font trends for the new year to help you pick the best typeface for your latest designs
Incoming Font Trends 2022
2021 has given us some elegant fonts to flaunt, but 2022 is no longer about staying in your comfort zone. Let’s look at some of the major font trends that will get people talking about your brand in the coming year!
1. Bold, thick strokes
This year, typography isn’t going to be subtle and shy. Chunky lettering that’s bold and weighty will grab attention and make a big impact. These thick lettered fonts also have a way of playing with negative space and different types of shapes.
2. Back with Retro
You probably guessed it. Vintage trends have made a huge comeback in fashion, home decor, and many other aspects of design. And font trends will also embrace this style this year. Retro fonts have a way of offering nostalgic comfort while tapping into an adventurous imagination. Plus, they’re oh-so cheerful with their curves and quirky shapes.
3. Say it Sharply
In 2022, you’ll also notice more calligraphic, sharpened font styles appearing. Chiselled shapes with sharp edges create a clean and futuristic effect that is very striking. This serif typeface can also be italicized. A modern style that perfectly combines sleek minimalism and individualistic flair.
4. Edgy and Experimental
Modern type designers have also started questioning the norms of font trends. Sure, order and clarity are a priority, but experimental designs are now pushing the boundaries. In fact, adding textures, patterns, and multiple colours has made the world of typography a lot more exciting. As a result, we can expect a playful sense of the bizarre being used to create memorable typefaces in 2022.
5. Rounding up the Edges
As much as sharpened fonts have gained attention, rounded fonts are also turning heads. With their joyful appeal, these fonts have often been relegated to kid-centered posters and materials. However, designers have found new ways to play with fonts so they appeal to a wider audience. Rounded edges are therefore becoming a popular sight, giving a refreshing appeal to multiple campaigns and prints.
6. Making it Personal
Almost every font trend is about making things personal yet relatable. However, personality often comes out best with handwritten styles. When brands want to connect with their audience, the imperfection of handwriting can really strike a chord. As flawed as they may be, fonts that mimic handwriting give a sense of friendliness and make brands feel more grounded.
7. Bold and Artsy
Illustrated typography has been around for quite a while. With decorative strokes that push the norms of standard typefaces, you will find a lot of experimental typefaces in brand logos and headline banners. They may not be as personal as handwritten styles, but definitely stand out and catch attention.
8. The Animated Type
When videos and GIFs are ruling the internet, designers can’t restrict themselves to static fonts. The animated typeface is a major font trend that is going to stick around for a while. Playing with movement and animation, letters can be transformed and morphed for the viewers. Making the characters come alive, your chosen typeface can become more engaging than ever.
Article author – www.simplified .co